How web 2.0 affects SEO strategy

Web 2.0’ was originally created by O’Reilly in 2004. Its properties such as interactive communities and hosted services assisting in collaboration and sharing among user make it a forerunner in the second generation web usage.

Web 2.0 is only upgraded and restructured to refresh the earlier version and much of its machinery is unchanged.

Visitor tastes have become more refined over time, so online purchasing, eccentric applets and even breaking news is now passé. Web 2.0 platforms offer features that actively engage the user in an attempt to make a new customer a repeat customer.

Web 2.0 content management systems use blogs and wikis that are search engine optimized and are thus much preferred to outdated forums and comments. Rooted in a semantic markup and extensively interlinked, the web 2.0 possesses rich text and is frequently updated.

Interactive elements in web 2.0 might be inhospitable to search engine spiders. For improved performance leverage XML, RSS and syndicate services, as they are search engine friendly. RSS feed with audio and video components make a podcast visible to search engine spiders.

SEO strategy has evolved to meet the web 2.0 challenges by providing tactics to expose flash, AJAX, audio and video transcripts, as many search engines can’t quite process these elements without assistance.

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