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SEO Content

You Can’t Fake Real Content

June 13th, 2007

content-writing.jpg‘Good content’ is very imperative to augment the quality of the SEO articles and forums. Everyone need not be an expert writer and not all products or services need content.

For example, expert content is not needed in order to sell laminating machines. Articles written for SEO purposes may not work for these specific products as users may just be searching for a machine.

Good SEO content writing will recognize and identify the customer’s needs and preferences concerning the product. Writing fake content for the sake of the search engine and SEO optimization without analyzing the real need or purpose of the site is virtually useless, and may be detrimental to a client’s search engine rankings.

Online press releases are an outdated feature and should be considered as fake content in that its will actually attract fewer viewers in search engines. Because of this, real SEO content writing should optimize the existing web pages, and writers should not try to create something new for the search engines.

Correct manipulation of the keywords that will actually be used by someone using a search engine is the preferable strategy. By adding the correct keywords to your site’s content, along with including basic information concerning your products and services, you will have success in increasing your sites rankings.

SEO content writing should keep in mind the searcher and the key words used to attract them in your site. After all, your goal is to attract customers who will actually buy your products. By enhancing your existing pages with key phrases, you will definitely find more visitors to your website.

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Winds of Change: Technical SEO Raises Results

June 13th, 2007

traffic.jpgIncreasing traffic to a client’s site by means of effective SEO optimization is the goal of many web publishers and SEO experts. Because of this, al professional SEO personnel strive to offer tangible results.

The strategy for effective SEO is dependent on a mixture of strategies that includes technical SEO, SEO content planning, implementation and web marketing.

Technical SEO tactics include keyword search, smart title tags, page headers, rich text, alt tags, anchor text and optimization of site navigation

Good SEO content planning and implementation includes finding the best articles provided by the most knowledgeable writers. Besides good SEO content writing, the pages must be quality work, and include a mixture of rich text, the right headers and titles, and must also be keyword rich.

A major objective of any SEO campaign is to provide great web marketing strategies through the correct implementation of web links. Web links are a critical component to ensure good search engine rankings.

A case study on technical SEO submitted by Aaron Eden, a technical project manager at the Stevenson School, illustrated the components necessary for SEO strategies.

From Eden’s perspective, Trade wind Carmel’s initial site design was poorly optimized. He noted that the main drawbacks of the site design were:

• Images improperly used to implement links on the homepage
• Identical title pages
• No HTML headers
• Alt tags absent
• Low keyword density

The technical SEO changes implemented by me doubled the visitors and the revenues in just a short time period, and demonstrate the potential of good SEO strategy

increasing traffic SEO Content seo experts seo optimization web marketing strategies

SEO Content for SE Positions

February 18th, 2007

SEO Content for SE Positions

SEO Content is Content Optimized by the Search Engines. What does this mean? Here are a few things:

1. The search engines read your site as closely and as humanly as possible.
2. If you’re SEO Content is related to your site then you are satisfying their requirements
3. It is important to know how to strategically place this content into your site and in such a way that it causes the search engines to read your site on a regular basis.

Fresh Content on a regular basis and keyword related content is your key to accomplishing these techniques.

Having said this, what is implied here is, that you carefully researched your industry and discovered which keywords best fit your site. Don’t assume that because you would find a site under a certain term that everyone else would.

Sites like Yahoo and Google provide tools to help you discover SEO Content related keywords. Go to Google or Yahoo Search and search with each of these terms:

1. Overture Search Tool
2. Google Search Tool

There is other tools out, but keep in mind that these 2 search engines generate the most results. Now, open one of these tools and enter in a keyword. In our example we are using “SEO content” Based on my results I am seeing that I want to use these 5:

1. search engine SEO
2. search engine content
3. Content SEO
4. web site content
5. SEO optimization

Why only 5 keywords instead of 100’s? Well if you want to be strategic about this then you realize that time is not on your side and you can better focus on 5 then 100’s. Filling your site with just keywords is not useful as you need to fill your pages with information surrounding the keywords.

Now that you have your keywords and a basic understanding what is next?

Think carefully before you put this next step into action. You have 5 keywords but we will start with one of them. I will start with “Content SEO” and will write at least 400 words or more about this keyword and give informative information regarding this phrase.

Even though the search engines are reading this nearly like a human, they do not comprehend the meaning of your words. Why take the time to write content that is of great quality if the search engines don’t really understand? Because, these pages will be indexed by the search engines and read by real people. Do you want to turn business away because you are just trying to get great positions on the web? No, you want to retain the traffic you get from these results.

If I spend time actually defining the keyword “Content SEO” or write educational content related to it I want to make sure in the end, that the reader and search engines were satisfied. In fact you may want to write 2 separate pages of content relating to the keyword in these ways:

1. Educational and informative content to retain business from the readers
2. Article to place on article sites and your blog

I think I have you attention now, as I haven’t really gotten into blogging and article distribution. This takes us into the next step.

What do I do with this keyword related content? First, you want a blog installed on your site and I like word press personally but ultimately it is up to you. Once you have your blog you would insert your article in it. Make sure to have a catchy title like “Why you need Content SEO Help in Today’s Search Engines” then post your blog.

Next, find a list of great article sites to post this same article on. Note, that when I talk about writing these things that you are not promoting services but educating people. This is very important because your article will get rejected if it is self promoting. Become a Guru of quality SEO Content to gain mass exposure on the web.

There are many article sites, actually tons. Find either article sites that have great rank and SE friendly set up or use an article distribution service. Then join News Groups that allow you to both read and post articles.

The advantage here is most article sites and all blogs have rss feeds. These are great for well written SEO Content articles and content as they are picked up by blog servers and rss directories or sometimes by others using rss feeds to pull in content. These feeds can be submitted to a ton of rss directories and if you use your blog correctly every post will notify Blog servers.

On top of this you can bookmark your blogs to social network sties. Do a search for Sociable Bookmark Plug-in for wordpress to help speed up this process. If you really get creative you can even send your feeds to pod casts for even deeper distribution.

The end result is you have positioned great content on your site, posted a well written SEO Content based article on your blog and Article sites and you are now starting to scratch the surface of understanding what is involved in SEO Content for the Search Engines.

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