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SEO Content

The secrets of a good SEO content writer

June 22nd, 2007

content-writer.jpgA SEO content writer is one who writes the content for web pages in such a manner so as to ensure search engine optimization. This simply means that the articles written by the SEO content writer are written in such a manner so as to allow search engines to recognize, identify, and mark keywords easily. Once a search engine marks a page, that web page is automatically indexed within its system so that users of the net find these pages easily when they run a search query. The more keywords optimized per article, or simply put, the more keywords inserted into the articles does not necessarily guarantee success, and the content writer is aware of this. The keywords must be properly placed, and cannot simply saturate the article. This does take a certain amount of skill and ingenuity. If properly done, the content writer will optimize the page and make it easier for the search engine to find. This results in a higher ranking on the index system, so that your web page has a much greater chance of being displayed when the user searches for the proper key word.

Finding the right SEO content writer with the right techniques is the key to getting the most hits on your website. The biggest content writing secret however is the incorporation of the proper amount of keywords within the articles. This includes the inclusion of similar or alternate words with the similar meanings as the keywords (synonyms) so as to widen the target market and thus increase the number of hits obtained per website.

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SEO strategies-the heart of search engine optimization process

June 21st, 2007

strategy.jpgIn the world of global marketing, what can possibly be more indispensable than SEO strategies? Search engine optimization is never quite complete without a proper SEO strategy. It is an extremely important part in the game of winning the race of website rankings. SEO strategies are vital to every website developer, and to every entrepreneur in the extremely competitive world of internet marketing.

The search engine optimization process can improve your websites ranking. For instance, search engines like Google, Yahoo, and MSN assign your sites a particular rank. Obviously, the higher ranking the better. If your site is listed on the first page of a search, you’re much more likely to attract new users. If your website has properly used keywords and other tactics, you will enjoy higher page rankings. With the entire world depending on the Internet for all kinds of needs, the competition between similar websites can be mind-boggling. Placing keywords is not enough to become one of the top ranking websites and SEO strategies have evolved over time for this reason.

There are a large number of companies that serve website developers and entrepreneurs by seconding them in various web-related categories. SEO strategies fall in one of those segments that these enterprises provide. SEO professionals aid you in improving search engine ranking using efficient SEO strategies. If you ignore these strategies, your website’s chance of gaining a high page rank is virtually nonexistent.

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Search Engine Visibility in Jeopardy because of Google’s Lack of Sensibility

June 18th, 2007

It is the year 2007, and we have truly entered an era of revolution; a technological revolution that is. That term has been overused to say the least, but it is nonetheless true. Unlike the Baby Boomers and their social revolution of the 1960’s, we are wired, switched on, plugged in, turned on and tuned in, and it has been technological revolution that has made all this possible. We can be better students, workers and employers because technology allows us to stretch our creativity far beyond what our predecessors ever imagined. Because of this, you would think that as a human race, we would be more evolved, smarter, and productive. More importantly, as a human race we must have obtained a higher degree of common sense than all the generations that have preceded us. We would like to think so, but I am convinced that even though we have the added and remarkable benefit of advanced technology, we have lost a great deal of our common sense. This fact has been proven by the actions of people and companies all around the globe.

Now, based on the title of this article you already know where I am going, but the slam is not just against Google, it is an overall observation. Since the boom of the Internet, people have wetted their appetites with thoughts of global marketing. Google has certainly cashed in on this. Some have actually estimated its worth to exceed $150 billion dollars. Let me say that again, $150 billion! The internet boom can be likened to the California Gold Rush. Companies and entrepreneurs have scrambled to tap into the global market, and Search Engine Visibility has been on the forefront of their hearts and minds. It is simply phenomenal to think that I can sell my idea to the whole world. My mind starts racing along at breakneck speed and in my heart I realize I can take over the world!

Colossal search engines have emerged like Google, Yahoo, ExactSeek, MSN, AOL and many others who provide portals capable of filtering out websites so users can search and find exactly what they are looking for. As for the website owners, they desire the impossible …. the coveted “first page” of the search engine. For those who have really done their research, it is obvious that the true “Money Making Spot” is on the hallowed grounds of Google’s first page.

Some years back it was really simple to get top positions in Google and other search engines. search engine visibility was simply attained by a few tricks and manipulations that went right past the Google bots. Well, that didn’t last, and Google wised up and changed the whole nature of its search engine. Thousands of sites lost position and there was panic and uproar on par with the stock market crash of 1929. Then as time moved on, we learned that Google just wanted to make its search engine more user friendly and full of quality search results to make the end user happy. Fair enough. We understood Google’s perspective, and in response, many people changed their tactics and used blogging and link building campaigns in addition to quality content to bolster their sites. This opened up tremendous business opportunities for web masters as those new strategies created a whole new set of services designed to meet Google’s requirements. It was the internet at its best: the creation of commerce through technology and ingenuity. Unfortunately, many web masters didn’t follow these guidelines, and instead they offered “Pre Google Florida Update” techniques. In my research, I have found pitifully few companies that offer legitimate SEO tactics.

Currently, there are those who post their sites to directories and this has proved to be a reliable and stable technique. These directory sites mostly come at a price and the cost for the service can vary greatly. Some are priced moderately around $10 to $20, while others can gouge the customer of upwards of hundreds of dollars. The fact of the mater is that these are people working to make a better way to receive one-way links, and they have to physically manage their sites in order maintain quality link directories. I had previously written in a few forums that some of these prices were too high, and that webmasters should not be greedy, but consistent. It may not be a popular idea, but I don’t think any directory site should charge more then $15.00 for a listing. Think about the economics. Higher prices drive the consumer away, but by offering an affordable service, you will attract customers on a mass scale and make even more money than you would have previously.

In this regard, Google crushed search engine visibility when they announced that they were going to punish webmasters by posting negative results to sites that pay for links on other sites. They have even given a way to “tattle tell” on these site owners. Maybe it is just me, but I simply do not trust anyone who turns to the secret police for help. That is just a little too much power for one company. Maybe Google wants to teach the World Wide Web a lesson and get the word out that they will not stand for those greedy people who like to take advantage of search engines. Hmm, that is an interesting position considering it is coming from a company valued at $150 billion dollars. I suppose they have enough power now to decide how much the rest of us should make. They own the internet after all. Well Google, if you are going to teach such a great lesson, then you must follow your own guidelines. Hypocrisy will not be tolerated! Should we start reporting sites using Adwords? I mean, heck… they are paying Google to get their links not only on their own search engines but on thousands of sites that webmasters have strategically placed Google ads on. Every time someone clicks those ads, someone makes money. What it comes down to is simple extortion on Google’s part. The only way to succeed is to bow down and kiss the ring of the Godfather, and pray that he does not whack you the moment you turn around.

Search around and look at the trends. Thanks to Google, search engine visibility has dropped for many sites yet again, especially directory sites. Has its PPC dropped? I don’t think so! I think we need to make a stand against this. Though I love Google because its search engine brings Great Results for us, they are making power moves by these statements and now 100’s of directory sites are sitting dead in the water, while leaving high ranking sites that no one wants to list out of fear of Google’s reprisals. This is wrong, I think Google needs to re-think this method.

So my appeal is to Google, remember your humble beginnings at Stanford University, and stop this nonsense. You used to be a fun kid, now you’re just the bully of the playground who is intent on stealing the ball. Stop making your great company look like web terrorist who strips money away from hard working business people. If you want to make a point, why don’t you punish the sites actually guilty of taking advantage of the consumer? Leave the rest of us small fish alone. We are only trying to make a living. As for reporting abuse, should we stoop so low as to become web snitches? What if we take this so literal that we all start complaining against sites that use your own adwords? It is exactly the same line of thinking. I am just using good common sense here. Google, you have the power to make your point. You also have the ability to help site owners from being ripped off. Use your power judiciously instead of what you are doing now.

Now, to those site owners who are not sure what to do about gaining search engine visibility without the benefit of directory sites, listen up! This is a must “need to know” strategy to apply until Google changes its ways. Start writing content for your sites and add a blog as well. Make statements about your industry and convince readers that you know what you are doing. Write articles and submit them all over the web as this can’t hurt you in the search engines. My point is content, content, content!!! Google still loves content and still gives great rankings for this. So while we wait for the Godfather to make his next decree, try this strategy. Google can’t outlaw content, especially original content. In fact, I will gain rankings in Google from this article alone!

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SEO Content Writing Bringing traffic to your website

May 16th, 2007

web writerSEO content writing that stick to the rules and uses a good density will produce content that will increase traffic to your website.

The technique of SEO Content Writing is better known as Search Engine Optimization. It is a technique that aims to increase the amount of traffic and improving the page ranking of your site. A higher page ranking means a better chance that your website will be visited by users. With the assistance of keywords that are used by visitors to access websites, SEO is specifically designed to increase search engine results page that search engines use for various types of listings.

The use of keywords throughout the content and in the Meta tags of a site, giving consideration to placement and the actual keywords, are some general guidelines to keep in mind. Search engines will penalize you for overuse of keywords if you are not careful to determine an acceptable level of keywords for your content. SEO content writing that pays particular attention to keyword density not exceeding 5% to 10% is the best practice.
Playing by the rules when preparing SEO Content writing should combine interesting informative content with search engine optimization that will keep the attention of visitors to your website. This is best accomplished by using natural keywords. These are the ones that naturally develop repetitively in a well written informative content. Sticking to these few rules and guidelines will produce the increased traffic that you want.

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Strategy to Reach The Viewers

May 8th, 2007

seo content strategiesAmong the internet savvy’s, the SEO term has become quite common these days. It is known as Search Engine Optimization which means your site is optimized for the search engines to give you placement. There are various strategies that have to be kept in mind while making Search Engine Optimized websites. The strategies include the design, coding and content management. I call this SEO content Strategies.

The foremost strategy is the webpage content which has to be properly researched and then well-written because this is what will impress the information seeker. The search engines rank your websites depending on whether your website is fulfilling the criteria which the information seeker is actually looking for.

The seo content strategies should be so unique that it makes your website different and more readable than the other websites. The next important thing is that the content has to be relevant and to the point, so that the viewer gets easily what he wants to read. The content writer should look into the best combination of the keywords in the Title Tag, URL String, and meta-tags. The keywords should be densely placed in the content of the web pages.

The content management strategist should also know about the things that reduce the chances of sites being ranked in the SERP. Such false practices include piling up of keywords at the bottom of the webpage to get the keyword density.

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Writers Brain Freeze Tips

April 5th, 2007

Brain FreezeEver have a case of Writers Brain Freeze? This is my new word for what others usually call writers block. There is a big race on the “world wide web” to get the best quality content in exchange for great traffic results. The problem is, after us writers put down many of our thoughts our brain just freezes. Everyone wants seo content for their sites to improve search engine ranking. What a terrible thing to be on a role and then “bam” you are stuck. Going out to dinner tonight I was watching the customer service given from the restaurant all around. I noticed some interesting things about how they must repeat themselves every night with the same words, same questions & same foods to be delivered. So my party and I decided to be fun and ask for things in a different way. This excited our waitress and in return we received better service. Why I am telling you this is because to get the results we want we have to learn to put some twists on how we do things. Offering the same services or products needs something else sometimes to stand out. This is a great way to un-freeze your brain as you start thinking beyond what you are doing and saying on your website. Take a look around and watch and consider ways that people may need your offerings in creative ways. Here are a few tips to help you get started:

  1. Get off your lazy @$$ and do something fun. While you are doing this, think about what you are doing, how you are being treated by others around you and what you can do to improve your situation. This will help your creative thinking to return even though it may not be about your business or what you need to write about
  2. Make some calls and practice explaining what you do or what you are writing about. Make some jokes about it and ask options from others. Who knows, maybe something the other person says may spark your brain again
  3. Do a search on the web for keywords. Think about delivering seo content with those keywords in a way that when someone reads it, they will be impressed.
  4. Take a 15 minute power nap and think of nothing but white space. When you wake up don’t think about anything just get to your pc and start typing words. Do this for about 5 minutes, typing random things that just come to mind as your fingers fly on the keyboard. Go over these words and look for something you can use.
  5. Drink 4 cups of water in 5 minutes, wait 5 minutes drink 4 more cups of water and run around the room yelling “I Have Writers Brain Freeze” until you have to use the restroom. Then return to your computer and start writing. I know, you are laughing at this, but it is no joke, if 1 -4 does not help do this, I am serious!
  6. Do a search on your topic in sites like “Digg.com” or “PrWeb.com” and find information others have wrote and look for things they could have done better or ways they could have worded things to sound more interesting. Then write these ideas down and use them for your content.

Writing content is difficult at times, writing seo content makes it that much more a pain! Sitting in front of your computer smacking your head will not produce results. Get busy and start doing things to help your writing skills continue to flow and create content that will blow your readers away.

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It’s Not Enough To Increase Search Engine Visibility

March 9th, 2007

Now that is a frustrating statement to read about. Search Engine Visibility is our goal, it is what we live for and it is how we make our money online. Though true, it is not enough anymore as people want more details and want clear instruction from sites they took the time to search for so they know they reached the best site for their needs. I tell you, I have seen sites offering niche market services but loose out in the end because their site was not clear and lacking the right information to allow the customer to move on to the next step (actually signing up for services). What a shame, they have Search Engine Visibility but miss the really big picture. If I find a site that is not complete my first thought is, will they provide me with the same kind of service.

You don’t have to be a genius to get to the top of the search engines but you do have to be professional on your presentation. Here is a quick list of what sites should at least (bare minimum):

  1. Sites should have at least 2 ways to contact them in the form of a phone number and email.
    1. Now, having a sign up form or contact form is even that much bette
  2. Sites should state on the first page within the first 3 paragraphs what type of services they offer and how I can access additional information and sign up with them
  3. Sites should have a privacy policy page

Now this is not too much to ask for from a site that has Search Engine Visibility now is it? Usually I will make contact first with a company just to see if I get a response before I purchase a software or service. I look to see what kind of response I get and if I can figure out what I am getting from them within 5 minutes, otherwise I am gone.

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