The Content Writers » Search Engine Visibility

The Search Engine Visibility Famine

Darren Dunner — Sat, 23 Jun 2007 19:29:38 +0000

This is serious people, there is a severe famine for Search Engine Visibility. For some this has been ongoing for years. Trial after trial and service provider, one after the other has been failing in providing the traffic needed for online sites to make real money. The whole point of a site is to generate traffic and yet site owners don’t give up despite this vast famine.

There are great companies with services that are top notch that most of us will never know about them because we just can’t find them. Gaining the exposure that is necessary is done so by proper planning and not buying into the idea that you can get top spots guaranteed by companies using old methods. No wonder search engine visibility is in a famine, we are using old tricks or paying people to use methods that just don’t work.

Are you aware that there are several ways to gain exposure:

Social Bookmarking Sites
Advertising on Top rated sites
Writing Articles and distributing them to article directories
Posting to free directories
Building your own social bookmarking sites or article directories
Writing tons of informative content on your own site
Using Blogs to post content and notify search engines
Using proper keywords, meta tags
Making sure your site is Xhtml/css compliant

There are more and this list can be overwhelming. The sites who are doing the best in the search engines are applying these methods on an on going basis. If you want search engine visibility and get out of this famine it is time to get to work!

The Search Engine Visibility Famine is a post from: content writing

Search Engine Visibility in Jeopardy because of Google’s Lack of Sensibility

Darren Dunner — Mon, 18 Jun 2007 16:57:58 +0000

It is the year 2007, and we have truly entered an era of revolution; a technological revolution that is. That term has been overused to say the least, but it is nonetheless true. Unlike the Baby Boomers and their social revolution of the 1960’s, we are wired, switched on, plugged in, turned on and tuned in, and it has been technological revolution that has made all this possible. We can be better students, workers and employers because technology allows us to stretch our creativity far beyond what our predecessors ever imagined. Because of this, you would think that as a human race, we would be more evolved, smarter, and productive. More importantly, as a human race we must have obtained a higher degree of common sense than all the generations that have preceded us. We would like to think so, but I am convinced that even though we have the added and remarkable benefit of advanced technology, we have lost a great deal of our common sense. This fact has been proven by the actions of people and companies all around the globe.

Now, based on the title of this article you already know where I am going, but the slam is not just against Google, it is an overall observation. Since the boom of the Internet, people have wetted their appetites with thoughts of global marketing. Google has certainly cashed in on this. Some have actually estimated its worth to exceed $150 billion dollars. Let me say that again, $150 billion! The internet boom can be likened to the California Gold Rush. Companies and entrepreneurs have scrambled to tap into the global market, and Search Engine Visibility has been on the forefront of their hearts and minds. It is simply phenomenal to think that I can sell my idea to the whole world. My mind starts racing along at breakneck speed and in my heart I realize I can take over the world!

Colossal search engines have emerged like Google, Yahoo, ExactSeek, MSN, AOL and many others who provide portals capable of filtering out websites so users can search and find exactly what they are looking for. As for the website owners, they desire the impossible …. the coveted “first page” of the search engine. For those who have really done their research, it is obvious that the true “Money Making Spot” is on the hallowed grounds of Google’s first page.

Some years back it was really simple to get top positions in Google and other search engines. search engine visibility was simply attained by a few tricks and manipulations that went right past the Google bots. Well, that didn’t last, and Google wised up and changed the whole nature of its search engine. Thousands of sites lost position and there was panic and uproar on par with the stock market crash of 1929. Then as time moved on, we learned that Google just wanted to make its search engine more user friendly and full of quality search results to make the end user happy. Fair enough. We understood Google’s perspective, and in response, many people changed their tactics and used blogging and link building campaigns in addition to quality content to bolster their sites. This opened up tremendous business opportunities for web masters as those new strategies created a whole new set of services designed to meet Google’s requirements. It was the internet at its best: the creation of commerce through technology and ingenuity. Unfortunately, many web masters didn’t follow these guidelines, and instead they offered “Pre Google Florida Update” techniques. In my research, I have found pitifully few companies that offer legitimate SEO tactics.

Currently, there are those who post their sites to directories and this has proved to be a reliable and stable technique. These directory sites mostly come at a price and the cost for the service can vary greatly. Some are priced moderately around $10 to $20, while others can gouge the customer of upwards of hundreds of dollars. The fact of the mater is that these are people working to make a better way to receive one-way links, and they have to physically manage their sites in order maintain quality link directories. I had previously written in a few forums that some of these prices were too high, and that webmasters should not be greedy, but consistent. It may not be a popular idea, but I don’t think any directory site should charge more then $15.00 for a listing. Think about the economics. Higher prices drive the consumer away, but by offering an affordable service, you will attract customers on a mass scale and make even more money than you would have previously.

In this regard, Google crushed search engine visibility when they announced that they were going to punish webmasters by posting negative results to sites that pay for links on other sites. They have even given a way to “tattle tell” on these site owners. Maybe it is just me, but I simply do not trust anyone who turns to the secret police for help. That is just a little too much power for one company. Maybe Google wants to teach the World Wide Web a lesson and get the word out that they will not stand for those greedy people who like to take advantage of search engines. Hmm, that is an interesting position considering it is coming from a company valued at $150 billion dollars. I suppose they have enough power now to decide how much the rest of us should make. They own the internet after all. Well Google, if you are going to teach such a great lesson, then you must follow your own guidelines. Hypocrisy will not be tolerated! Should we start reporting sites using Adwords? I mean, heck… they are paying Google to get their links not only on their own search engines but on thousands of sites that webmasters have strategically placed Google ads on. Every time someone clicks those ads, someone makes money. What it comes down to is simple extortion on Google’s part. The only way to succeed is to bow down and kiss the ring of the Godfather, and pray that he does not whack you the moment you turn around.

Search around and look at the trends. Thanks to Google, search engine visibility has dropped for many sites yet again, especially directory sites. Has its PPC dropped? I don’t think so! I think we need to make a stand against this. Though I love Google because its search engine brings Great Results for us, they are making power moves by these statements and now 100’s of directory sites are sitting dead in the water, while leaving high ranking sites that no one wants to list out of fear of Google’s reprisals. This is wrong, I think Google needs to re-think this method.

So my appeal is to Google, remember your humble beginnings at Stanford University, and stop this nonsense. You used to be a fun kid, now you’re just the bully of the playground who is intent on stealing the ball. Stop making your great company look like web terrorist who strips money away from hard working business people. If you want to make a point, why don’t you punish the sites actually guilty of taking advantage of the consumer? Leave the rest of us small fish alone. We are only trying to make a living. As for reporting abuse, should we stoop so low as to become web snitches? What if we take this so literal that we all start complaining against sites that use your own adwords? It is exactly the same line of thinking. I am just using good common sense here. Google, you have the power to make your point. You also have the ability to help site owners from being ripped off. Use your power judiciously instead of what you are doing now.

Now, to those site owners who are not sure what to do about gaining search engine visibility without the benefit of directory sites, listen up! This is a must “need to know” strategy to apply until Google changes its ways. Start writing content for your sites and add a blog as well. Make statements about your industry and convince readers that you know what you are doing. Write articles and submit them all over the web as this can’t hurt you in the search engines. My point is content, content, content!!! Google still loves content and still gives great rankings for this. So while we wait for the Godfather to make his next decree, try this strategy. Google can’t outlaw content, especially original content. In fact, I will gain rankings in Google from this article alone!

Search Engine Visibility in Jeopardy because of Google’s Lack of Sensibility is a post from: content writing

Building a Positive Relationship with the Website User

Darren Dunner — Wed, 13 Jun 2007 20:20:34 +0000

The use of the Internet is rapidly increasing, and so the use of search engines. If you want to find information on any topic, the Internet provides you with all the tools you need. With the growing number of websites users, search engine visibility has started playing an active part.

Website content is the most important element concerning search engine visibility. It is the role of the search engines to provide information relevant to the user’s queries. Thus, using the correct keywords on all of your web pages is crucial for search engine visibility, and will help ensure that you reach the maximum number of the targeted viewers.

Search engine visibility also marks a niche in search engine marketing, where you are selling a product worldwide through the internet. So, if you want to have specific viewers visit your website, the aspect of the search engine visibility should always be a main focal point. The understanding of search engine visibility is important for those who are working on designing or the redesigning of any website, as it is their aim to make the website more search engine friendly.

Thus, good search engine visibility makes the job of for the user easier. Whether you are a web site developer, online marketer or a company owner, you should always put forth the effort to make your website more visible in the search engines. This will help you build a lasting relationship with the website user.

Building a Positive Relationship with the Website User is a post from: content writing

Building a happy relationship with the Website viewer

Darren Dunner — Sat, 28 Apr 2007 20:54:13 +0000

The use of internet is rapidly increasing and so the use of search engines. If you want to have any information on any topic, the internet provides you any and all topics to search. With the growing number of websites users, the search engine visibility has started playing an active part. The majority of the search engine visibility lies with the content, as the role of the search engines is to provide information relevant to the context. Therefore putting the search engine visibility on the keywords of every WebPages is very crucial, if you want to cater to a maximum number of the targeted viewers.

The search engine visibility also marks niche in search engine marketing, where you are selling your product worldwide through online stores. So, if you want to have specific viewers to visit your website, the aspect of the search engine visibility should always be a focal point. Also, the understanding of search engine visibility is important for those who are working on designing or redesigning of the website as their aim is to make the website more search engine friendly. Search engine visibility makes the job of searching easier. So, whether you are a web site developer, online marketer or a company owner, you should always put effort in making your website more visible in the search engines in order to build an eternal relationship with the website viewer.

Building a happy relationship with the Website viewer is a post from: content writing

It’s Not Enough To Increase Search Engine Visibility

Darren Dunner — Sat, 10 Mar 2007 01:20:43 +0000

Now that is a frustrating statement to read about. Search Engine Visibility is our goal, it is what we live for and it is how we make our money online. Though true, it is not enough anymore as people want more details and want clear instruction from sites they took the time to search for so they know they reached the best site for their needs. I tell you, I have seen sites offering niche market services but loose out in the end because their site was not clear and lacking the right information to allow the customer to move on to the next step (actually signing up for services). What a shame, they have Search Engine Visibility but miss the really big picture. If I find a site that is not complete my first thought is, will they provide me with the same kind of service.

You don’t have to be a genius to get to the top of the search engines but you do have to be professional on your presentation. Here is a quick list of what sites should at least (bare minimum):

Sites should have at least 2 ways to contact them in the form of a phone number and email.
Now, having a sign up form or contact form is even that much bette
Sites should state on the first page within the first 3 paragraphs what type of services they offer and how I can access additional information and sign up with them
Sites should have a privacy policy page

Now this is not too much to ask for from a site that has Search Engine Visibility now is it? Usually I will make contact first with a company just to see if I get a response before I purchase a software or service. I look to see what kind of response I get and if I can figure out what I am getting from them within 5 minutes, otherwise I am gone.

It’s Not Enough To Increase Search Engine Visibility is a post from: content writing