In search engine marketing the use of search engine optimization aims to improve search engine ranking. Search engine positioning should be an integral part of your strategy for increasing the amount of traffic to your website by increasing your ranking. Knowing some of the factors that will affect the ranking negatively is a good place to start to resolving the problem of low rankings.
There are over 100 elements that many search engines use to decide what your site is about and how each page will be found within the search engines. You must be careful because some of the techniques used can actually take you off the search engines radar completely! Basically stated, the elimination of structural hindrances will improve search engine ranking. These include the use of tables, the level of the page in the site directory, repeated keywords, optimizing too many pages with the same keywords or keyword phrases, and too many information pages. Eliminating or decreasing many of these factors will have a significant effect on your ranking.
If you are successful in communicating with the search engines, by using the words and phrases that visitors might actually use, then you are on the right track. Of course, if you improve search engine ranking, your traffic will increase as well, and vice versa. One will definitely help the other.