Content writing for the Internet is quite a bit different from the old kind of advertising writing that went on in brochures and magazines. There are several different new elements that have been added to what’s called seo content writing and one of the big ones is the introduction of both keywords and links.
Keywords are the strategically placed words and phrases that are put inside good content writing because they have been shown to attract the attention of the search engines and increase website traffic for the website they appear on. It’s important that you find the right company that knows how to research out these keywords and where to implement the links as well which are the methods whereby the keywords point to different pages.
All of this is couched by good content writing and you need to find a good company that can help you along. One of the first questions you want to ask any perspective company about their content writing is how familiar they are with links in keywords.